Privacy Policy
Your privacy is important to us. It is the policy of McRae Towing & Recovery to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you across our website, mcraetowing.com, and other sites we own and operate.
This policy is effective as of May 12, 2026.
Last updated: May 12, 2026
Information We Collect
Information we collect falls into two categories: "voluntarily provided" information (data you give us) and "automatically collected" information (data sent by your devices).
Log and Device Data
When you visit our website, our servers automatically log standard data provided by your web browser. This includes:
- Internet Protocol (IP) address
- Browser type and version
- Device Type and Operating System
- Pages visited and time spent on each page
- Geo-location data
Personal Information
We may ask for personal information when you contact us or request service, which may include:
- Name
- Phone/mobile number (Required for service dispatch)
Audio Data
If you contact us via telephone, we may record the audio of your conversation for quality assurance, training, and internal record-keeping purposes.
How We Use Your Information
We only collect and use your personal information when we have a legitimate business reason for doing so. Purposes include:
- To provide our core towing and recovery services.
- To contact and communicate with you regarding your service requests.
- For marketing attribution: To understand which advertisements or search terms led you to our website or prompted a phone call.
- For analytics: To monitor website performance and fix technical errors.
Disclosure of Information to Third Parties
We do not sell your personal information to third parties. We disclose information to trusted third-party providers only to enable them to perform specific services on our behalf. These include:
- PostHog: For website analytics and session recording to improve our user experience.
- CallRail: For call tracking and marketing attribution (ensuring we know how you found our business).
- Cloudflare: For website security, performance, and first-party data routing.
- Law Enforcement: If required by law or to protect our legal rights.
Use of Cookies and Tracking Technologies
We use "cookies" and similar scripts to collect information about your activity. Unlike third-party trackers, our tracking is primarily "First-Party," meaning it is routed through our own domain (mcraetowing.com) to ensure accuracy and site performance.
These tools allow us to:
- Maintain the functionality of our dynamic phone number insertion (so we can track which ads are working).
- Understand how users navigate our site so we can improve our response times.
You may decline cookies via your browser settings, though this may affect the functionality of certain features on our site.
Your Rights (U.S. State Privacy Laws)
While we are a local business, we respect the privacy standards outlined by various U.S. state laws (including CCPA/CPRA).
- Right to Know/Delete: You may request to know what personal data we have collected or request that we delete it.
- No Sale of Data: We do not sell your data to third parties for monetary gain.
- Opt-Out: You may opt out of any future marketing communications by contacting us directly.
Security and Retention
We protect your personal information using commercially acceptable means to prevent loss, theft, and unauthorized access. We retain your information only as long as necessary to provide services to you or to comply with legal and accounting obligations.
Contact Us
For any questions regarding your privacy or to exercise your rights, please contact:
Justin McRae
McRae Towing & Recovery
Email: contact@mcraetowing.com
Address: 4106 E 82 N, Rigby ID 83442