Privacy Policy

Your privacy is important to us. It is the policy of McRae Towing & Recovery to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you across our website, mcraetowing.com, and other sites we own and operate.

This policy is effective as of May 12, 2026.

Last updated: July 13, 2026

Information We Collect

Information we collect falls into two categories: "voluntarily provided" information (data you give us) and "automatically collected" information (data sent by your devices).

Log and Device Data

When you visit our website, our servers automatically log standard data provided by your web browser. This includes:

• Internet Protocol (IP) address
• Browser type and version
• Device Type and Operating System
• Pages visited and time spent on each page
• Geo-location data

Personal Information

We may ask for personal information when you contact us or request service, which may include:

• Name
• Email
• Phone/mobile number (Required for service dispatch)

Audio Data

If you contact us via telephone, we may record the audio of your conversation for quality assurance, training, and internal record-keeping purposes.

How We Use Your Information

We only collect and use your personal information when we have a legitimate business reason for doing so. Purposes include:

• To provide our core towing and recovery services.
• To contact and communicate with you regarding your service requests.
• For marketing attribution: To understand which advertisements or search terms led you to our website or prompted a phone call.
• For analytics: To monitor website performance and fix technical errors.

Disclosure of Information to Third Parties

We do not sell your personal information to third parties. We disclose information to trusted third-party providers only to enable them to perform specific services on our behalf. These include:

• PostHog: For website analytics and session recording to improve our user experience.
• CallRail: For call tracking and marketing attribution (ensuring we know how you found our business).
• Cloudflare: For website security, performance, and first-party data routing.
• Law Enforcement: If required by law or to protect our legal rights.

SMS / Text Message Service

McRae Towing & Recovery LLC sends text message updates and responses to automotive customers about pricing and products offered at mcraetowing.com.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

McRae Towing & Recovery LLC respects your privacy. We use information you provide to send and respond to your mobile messages. This includes sharing it with platform providers, phone companies, and other vendors who help us deliver messages. We will not share mobile information with third parties for marketing. Text messaging originator opt-in data and consent are exempt from this. We may disclose information to satisfy legal, regulatory, or governmental requests, avoid liability, or protect our rights or property. This policy applies to your use of the Text Message Service and does not modify our general Privacy Policy, which may govern our relationship with you in other contexts.

Use of Cookies and Tracking Technologies

We use "cookies" and similar scripts to collect information about your activity. Unlike third-party trackers, our tracking is primarily "First-Party," meaning it is routed through our own domain (mcraetowing.com) to ensure accuracy and site performance.

These tools allow us to:

• Maintain the functionality of our dynamic phone number insertion (so we can track which ads are working).
• Understand how users navigate our site so we can improve our response times.

You may decline cookies via your browser settings, though this may affect the functionality of certain features on our site.

Your Rights (U.S. State Privacy Laws)

While we are a local business, we respect the privacy standards outlined by various U.S. state laws (including CCPA/CPRA).

• Right to Know/Delete: You may request to know what personal data we have collected or request that we delete it.
• No Sale of Data: We do not sell your data to third parties for monetary gain.
• Opt-Out: You may opt out of any future marketing communications by contacting us directly.

Security and Retention

We protect your personal information using commercially acceptable means to prevent loss, theft, and unauthorized access. We retain your information only as long as necessary to provide services to you or to comply with legal and accounting obligations.

Contact Us

For any questions regarding your privacy or to exercise your rights, please contact:

Justin McRae
McRae Towing & Recovery
Email: contact@mcraetowing.com
Address: 4106 E 82 N, Rigby ID 83442